Monday, July 9, 2007
Advertising UB40 Sao Paulo Style
Imagine one day you woke up and advertising didn't exist any more. Apart from a lot of people with those funny square specs and tight polo necks being out of work it would be kinda nice. No nasty ads cluttering up our beautiful countryside, no annoyingly bad Channel 4 editing around ad breaks (what ARE their editors doing at the moment - they've all gone loco).
Well something similar has happened in Sao Paulo where the people in charge have decided enough is enough. They've passed a Clean City Act and removed all the posters. How does it look? Pretty striking actually and somehow quite wonderful.
Although it probably means that your holiday camp friends at Karma Avenue would all be on the jam roll as a result, let's hope Ken-E-Boy decides to do the same in London soon. And let's start with them pesky free sheet fellas, the pesky pests